PROJECT

Design and develop an online media kit to position the publication to potential advertisers and develop a social media strategy to provide guidance for impactful social media content.

SERVICES

Strategic consulting, Creative design, Social media

RESULTS

The newly created media kit enabled Retail Insider to present the publication in a more formal fashion by promoting the outlet, rates and pertinent information in a manner that speaks to its target advertisers. Retail Insider’s new social media strategy defined the dos and don’ts and suggested ideas for content development to increase the publications social engagement. 

Since implementing the strategy the publication has seen a 28% increase in overall unique visitors over a 12-month period which can be attributed to social media and SEO strategy which has seen the website grown in popularity. 

The media kit, created by Zenergy, was a “game changer” according to Retail Insider’s Editor-in-Chief, Craig Patterson. “I had operated Retail Insider without a media kit for over four years, and it was sometimes a challenge to keep potential advertisers interested after an initial conversation. After our media kit was created and I began to distribute it, I found that most potential advertisers I spoke with were interested in working with us, to the point that we had to start a waiting list. Now, in order to weed out the requests, we’ve raised our ad prices due to increased demand. It’s clear that this trend began after we obtained a highly professional media kit by the team at Zenergy. I wouldn’t hesitate in recommending having a media kit created because in my opinion, it pays for itself quickly if you’ve got a good product to sell, and need help with messaging/credibility.”