PROJECT

Increase brand recognition in Quebec and across Canada

CHALLENGE

Create awareness of the brand and products in Canada on a limited budget.

SERVICES

Strategic consulting, public and media relations, social media, event management and coordination, creative design

RESULTS

On a limited budget, ERIK&FLOYD developed a social media outreach plan to target food and wine journalists, bloggers and restaurateurs. By creating a branded bilingual social media identity for the winery focusing on Facebook and Twitter, developing engaging content for its online channels and executing a "winemaker's blog", Vignoble CARONE Wines has been able to reach its target market directly. In 2013, it was established that via its social media connections alone Vignoble CARONE Wines was able to garner over $1 million of media coverage.